What The Pack is for
The Pack is a place for pet people: photos, care-streak milestones, questions, tips, local groups and conversations with vets and other owners. Be kind, be honest, and keep it about pets and the people who love them.
Not allowed
Harassment, bullying or threats. Hate speech or attacks on people for who they are. Nudity or sexual content. Graphic violence. Animal cruelty, neglect or anything that glorifies harming an animal. Scams, fake sellers and money tricks. Dangerous or misleading health advice presented as fact. Pretending to be someone else, a vet or a business. Sharing other people's phone numbers, addresses, photos or messages without their consent. Illegal or unsafe sales of animals, banned breeds or wildlife. Spam and repeated commercial junk. And anything that puts a child at risk — see our Child Safety Standards.
Abusive language
Swearing at or about people, slurs and abusive words in any language (including romanised Urdu and Hindi) are not allowed in posts, comments, chats, usernames, bios or group names. A comment or message that contains them is refused before it is sent; a post that contains them is held for review.
How screening works
Every post is checked automatically when you publish it: the text and photos go through a word list and an AI moderation model. A post that may break these guidelines is held — only you can see it, marked “Under review” — until a Pawly moderator approves or removes it, usually within a day. A post that several members report is held the same way. Comments, chat messages, usernames, bios and group names are checked against the word list and refused on a hit, so you can reword and try again. You are told by notification when a post is held, approved or removed.
Groups
Anyone can start a community group — a topic, a breed, a city. A public group's posts are open to everyone and anyone can join; a private group needs an admin's approval and its posts and members are visible to members only. Group owners and admins can approve requests, remove members and edit the group; the owner can hand the group over or delete it. Posts in a group follow these guidelines like any other post. Pawly may remove a group that breaks them.
Chats
Your “Who can message me” setting decides who can start a chat with you: everyone, your followers, people you follow back, or no one. Messages from people outside your setting arrive as requests you can accept, decline or block. Group chats can only include people who accept messages from the person adding them. Chats are stored encrypted on Pawly's servers; they are not end-to-end encrypted — for a safety review (for example after a report), Pawly staff can open a chat, and every such read is written to an audit log.
Reporting
Every post, comment, profile and chat message has a Report option (the ⋯ menu, or long-press a message in the app). Pick the closest reason and add details if you can. Reports are private — the person is never told who reported them. A child-safety report pulls the content from view at once; other reports are reviewed by a moderator, and content with several reports is hidden until the review. You can also block someone, which hides you from each other and ends any chat.
What happens when rules are broken
Depending on what happened: the content is removed, the post is rejected, the account is restricted or suspended, or the group is removed. Serious safety matters may be escalated to the appropriate authorities as the law requires. You are told when your content is removed. If you believe a decision was wrong, contact us from the Help & Support Center in the app or the contact page.
Veterinary advice
Verified vets are marked with a green Vet verified badge. Advice in the community — from vets or anyone else — is general information, not a consultation. For anything urgent, see a vet in person.
Seen something that shouldn't be here?
Use Report on the post, comment, profile or message — it's private and goes straight to our moderators. For anything involving a child, use the Child safety reason or write to the address on our Child Safety page.